Umami is a self-hosted, privacy-focused web analytics platform designed to provide full control over infrastructure and user data. It captures website traffic and visitor behavior through anonymous tracking methods that avoid cookies, browser fingerprinting, and the storage of personally identifiable information.
The platform distinguishes itself through a comprehensive suite of behavioral analysis tools, including session replays, heatmaps, and cohort-based retention reporting. It features a multi-tenant architecture that allows teams to manage multiple websites within a single, collaborative dashboard, supported by granular role-based access controls and the ability to share specific insights via public links.
Beyond core traffic monitoring, the system includes a robust event tracking framework for capturing custom user interactions, conversion funnels, and marketing campaign attribution. It also provides diagnostic capabilities for web performance, allowing users to track core web vitals and troubleshoot data collection through detailed session logs and visitor activity searches.
The software supports flexible deployment strategies, including containerized installations and source-code-based setups, and can be integrated into various environments via a standard API or pre-built plugins.
