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Techniques for grouping users by shared characteristics or acquisition dates to analyze behavioral trends.
Distinguishing note: Focuses on cohort-based behavioral grouping rather than individual session tracking.
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Umami is a self-hosted, privacy-focused web analytics platform designed to provide full control over infrastructure and user data. It captures website traffic and visitor behavior through anonymous tracking methods that avoid cookies, browser fingerprinting, and the storage of personally identifiable information. The platform distinguishes itself through a comprehensive suite of behavioral analysis tools, including session replays, heatmaps, and cohort-based retention reporting. It features a multi-tenant architecture that allows teams to manage multiple websites within a single, collaborativ
Groups visitors into cohorts based on first visit dates to measure return rates.