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Methods for assigning credit to specific user touchpoints in a conversion path.
Distinguishing note: Focuses on credit assignment logic rather than general data storage.
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Umami is a self-hosted, privacy-focused web analytics platform designed to provide full control over infrastructure and user data. It captures website traffic and visitor behavior through anonymous tracking methods that avoid cookies, browser fingerprinting, and the storage of personally identifiable information. The platform distinguishes itself through a comprehensive suite of behavioral analysis tools, including session replays, heatmaps, and cohort-based retention reporting. It features a multi-tenant architecture that allows teams to manage multiple websites within a single, collaborativ
Calculates conversion credit using models like first-click or last-click to determine which interactions drive desired actions.