1 repo
Tools for measuring and reporting on the performance of marketing campaigns and traffic sources.
Distinguishing note: Focuses on marketing-specific metrics, distinct from general website analytics.
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Umami is a self-hosted, privacy-focused web analytics platform designed to provide full control over infrastructure and user data. It captures website traffic and visitor behavior through anonymous tracking methods that avoid cookies, browser fingerprinting, and the storage of personally identifiable information. The platform distinguishes itself through a comprehensive suite of behavioral analysis tools, including session replays, heatmaps, and cohort-based retention reporting. It features a multi-tenant architecture that allows teams to manage multiple websites within a single, collaborativ
Visualizes visitor data categorized by tracking parameters to generate reports on campaign effectiveness.