This is a comprehensive marketing checklist and strategy guide specifically designed for startups and developer-focused B2B SaaS companies. It provides a structured, actionable framework covering the full spectrum of marketing activities, from foundational setup through advanced growth tactics, with a strong emphasis on content-driven demand generation.
The guide distinguishes itself by focusing on the unique challenges of marketing technical products, offering detailed guidance on creating and scaling developer-focused content, including technical tutorials, comparison pieces, and persuasive B2B copy. It covers the entire content lifecycle, from strategy and planning to production, distribution, and performance tracking, and includes specific advice on hiring technical writers, evaluating content agencies, and optimizing content for both traditional search engines and AI-powered discovery.
Beyond content, the checklist addresses a wide range of marketing capabilities including paid advertising, email marketing, social media, search engine optimization, market research, and analytics. It provides practical steps for setting up a marketing website, running A/B tests, managing budgets, and measuring ROI, making it a complete operational playbook for building and executing a startup's marketing function.
