2 repos
Tools for associating in-app events with ad campaigns to report on return on ad spend.
Distinct from Ad SDK Integrations: Distinct from Ad SDK Integrations: focuses on performance measurement and attribution, not just embedding ad networks.
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Ships an SDK that links in-app events to ad campaigns for measuring return on ad spend.
This is a comprehensive marketing checklist and strategy guide specifically designed for startups and developer-focused B2B SaaS companies. It provides a structured, actionable framework covering the full spectrum of marketing activities, from foundational setup through advanced growth tactics, with a strong emphasis on content-driven demand generation. The guide distinguishes itself by focusing on the unique challenges of marketing technical products, offering detailed guidance on creating and scaling developer-focused content, including technical tutorials, comparison pieces, and persuasive
Describes how to configure signup events in ad platforms to measure conversion from clicks.