Self-Hosted Product Analytics Platforms

Umami is a self-hosted, privacy-focused web analytics platform designed to provide full control over infrastructure and user data. It captures website traffic and visitor behavior through anonymous tracking methods that avoid cookies, browser fingerprinting, and the storage of personally identifiable information. The platform distinguishes itself through a comprehensive suite of behavioral analysis tools, including session replays, heatmaps, and cohort-based retention reporting. It features a multi-tenant architecture that allows teams to manage multiple websites within a single, collaborative dashboard, supported by granular role-based access controls and the ability to share specific insights via public links. Beyond core traffic monitoring, the system includes a robust event tracking framework for capturing custom user interactions, conversion funnels, and marketing campaign attribution. It also provides diagnostic capabilities for web performance, allowing users to track core web vitals and troubleshoot data collection through detailed session logs and visitor activity searches. The software supports flexible deployment strategies, including containerized installations and source-code-based setups, and can be integrated into various environments via a standard API or pre-built plugins.

Rybbit is an open-source, self-hosted web analytics platform designed for comprehensive user behavior tracking and product engagement analysis. It provides a complete suite for monitoring visitor interactions, conversion funnels, and site performance, allowing organizations to maintain full ownership of their data and infrastructure. The platform distinguishes itself through a strong emphasis on privacy-compliant data collection and visual session replay capabilities. It supports advanced traffic routing through custom domains to bypass ad blockers and includes configurable masking tools to protect sensitive user information during session recordings. By linking anonymous activity to persistent user profiles, it enables accurate cross-device analysis and detailed cohort segmentation. Beyond core tracking, the system offers extensive tools for event-driven data pipelines, including custom event logging, e-commerce transaction monitoring, and automated error tracking. It features robust administrative controls, such as role-based access management, team collaboration workflows, and granular data retention policies. The platform is built for flexible deployment, utilizing containerized orchestration to simplify maintenance and updates in private server environments.

OpenPanel is a self-hosted product analytics platform designed for tracking user behavior and visualizing product metrics on private infrastructure. It provides a comprehensive system for collecting events across web, mobile, and server environments while ensuring complete ownership of data. The platform distinguishes itself through a privacy-first approach, utilizing cookieless event tracking and regional data residency to simplify regulatory compliance. It integrates large language models via the Model Context Protocol, enabling users to query behavioral data and analyze trends using natural language. The system covers a broad range of analytical capabilities, including behavioral analysis with conversion funnels, retention cohorts, and session replays. It also features financial monitoring for recurring revenue and lifetime value, alongside visual report builders for creating custom dashboards without SQL. The entire stack is Dockerized for streamlined deployment on private servers, including support for automated system updates and reverse proxy integration.

This project is an open-source, privacy-focused web analytics platform designed for high-throughput data ingestion and multi-tenant data management. It provides a cookie-less tracking engine that captures visitor interactions using ephemeral request metadata, ensuring comprehensive traffic visibility while maintaining strict privacy standards. The architecture utilizes an event-driven ingestion pipeline and aggregated metric storage to decouple data collection from processing, enabling efficient long-term retrieval and responsive dashboard performance. What distinguishes this platform is its emphasis on first-party data collection and proxy-based routing. By allowing tracking requests to be routed through a custom domain, the system effectively masks analytics traffic as internal requests, bypassing ad-blocking software and privacy filters that typically interfere with client-side scripts. This approach, combined with server-side event processing, ensures that site owners maintain accurate traffic data even when browser-based limitations are present. The platform offers a broad capability surface for managing complex organizational needs, including granular role-based access control, SAML-based single sign-on, and automated reporting workflows. Users can programmatically manage site configurations, integrate external data sources, and export raw event logs for deep analysis in third-party business intelligence tools. The system also supports advanced conversion funnel tracking, allowing teams to define and measure specific user journeys and revenue-generating actions across multiple websites from a centralized dashboard.

PostHog is a comprehensive product analytics and feature management platform designed to capture, process, and visualize user behavior data. It provides a unified suite for tracking application events, managing feature rollouts, and monitoring system health through session recordings and error tracking. By leveraging a columnar-storage-optimized architecture, the platform enables high-performance aggregation and filtering across massive event datasets. What distinguishes PostHog is its integrated approach to data pipelines and application control. It features a robust event ingestion system that supports custom transformation logic through sandboxed scripting, allowing for real-time data manipulation before storage. The platform also includes a sophisticated feature flagging service that supports multivariate testing and dynamic configuration across web and mobile environments, alongside automated anomaly detection and alerting engines that monitor data streams for performance shifts. The platform covers a broad observability surface, including application performance monitoring, qualitative user feedback collection via targeted surveys, and detailed activity auditing. It provides extensive administrative controls, such as granular access management and secure proxy infrastructure, to ensure reliable data collection and compliance. Developers can interact with the platform through a documented API that supports authenticated access, rate limiting, and efficient result pagination.

OpenReplay is a session replay platform and frontend debugging suite designed to record and play back user browser sessions. It functions as a user behavior monitoring system that captures interaction patterns and technical metadata to identify conversion issues and revenue loss. The platform is distinguished by its self-hosted infrastructure model, allowing the recording and analytics pipeline to be deployed on private servers for full control over data residency. It also includes a browser co-browsing tool for real-time screen sharing and direct communication to provide immediate technical support. The system provides comprehensive observability by correlating session recordings with network requests, console logs, and application state changes. It features tools for automated bug report capture, backend log synchronization, and data privacy management to obscure sensitive information before it reaches the server. The software allows for the upload of JavaScript sourcemaps to resolve minified code during the debugging process.

Matomo is a self-hosted web analytics platform designed to track user behavior and website performance while maintaining full data ownership. It functions as a comprehensive analytics suite that captures visitor interactions and processes raw tracking logs into structured metrics, providing organizations with a centralized system for monitoring traffic patterns and engagement. The platform distinguishes itself through a strong emphasis on privacy and modularity. It includes built-in tools to anonymize visitor information and manage user consent, ensuring compliance with global data protection standards. Its architecture is built on a plugin-based system, allowing users to extend core functionality through independent modules that integrate directly into the application lifecycle. Beyond core tracking, the software serves as a marketing tag manager and a business intelligence reporter. It enables the dynamic injection of third-party scripts and marketing tags based on configurable triggers, eliminating the need for manual source code modifications. Users can aggregate complex datasets into custom dashboards and automated summaries, while also importing or exporting data to maintain a unified view across external platforms. The system is managed through a web-based interface and supports role-based access control to restrict data visibility and permissions. It is designed for deployment on local infrastructure, utilizing relational database storage to organize high-volume analytics data for historical trend analysis.