Rybbit is an open-source, self-hosted web analytics platform designed for comprehensive user behavior tracking and product engagement analysis. It provides a complete suite for monitoring visitor interactions, conversion funnels, and site performance, allowing organizations to maintain full ownership of their data and infrastructure.
The platform distinguishes itself through a strong emphasis on privacy-compliant data collection and visual session replay capabilities. It supports advanced traffic routing through custom domains to bypass ad blockers and includes configurable masking tools to protect sensitive user information during session recordings. By linking anonymous activity to persistent user profiles, it enables accurate cross-device analysis and detailed cohort segmentation.
Beyond core tracking, the system offers extensive tools for event-driven data pipelines, including custom event logging, e-commerce transaction monitoring, and automated error tracking. It features robust administrative controls, such as role-based access management, team collaboration workflows, and granular data retention policies. The platform is built for flexible deployment, utilizing containerized orchestration to simplify maintenance and updates in private server environments.
