Open-Source Alternatives to Moz

Python SEO Analyzer is a command-line tool that performs website search engine optimization audits through automated site crawling, technical tag analysis, and structured report generation. The tool combines recursive web traversal and XML sitemap parsing to discover target pages, inspect heading hierarchies, count body words, and detect technical optimization issues across a site. The software includes analytical modules that integrate artificial intelligence models to assess page content. By passing extracted text to external models using secure environment credentials, it evaluates content

Matomo is a self-hosted web analytics platform designed to track user behavior and website performance while maintaining full data ownership. It functions as a comprehensive analytics suite that captures visitor interactions and processes raw tracking logs into structured metrics, providing organizations with a centralized system for monitoring traffic patterns and engagement. The platform distinguishes itself through a strong emphasis on privacy and modularity. It includes built-in tools to anonymize visitor information and manage user consent, ensuring compliance with global data protection

Umami is a privacy-focused web analytics platform and open-source visitor tracking tool. It functions as a self-hosted alternative to commercial tracking services, allowing the operation of a private analytics platform on independent infrastructure to maintain ownership and control over visitor data. The platform focuses on monitoring website traffic and analyzing user behavior without using invasive data collection methods. It provides capabilities for mapping user journeys and performing audience segmentation to compare how different visitor cohorts interact with site content.

Fathom is a privacy-focused website analytics server written in Go. It monitors website traffic and page views without collecting personal data or using intrusive cookies, providing a self-hosted alternative for traffic monitoring. The system utilizes a Preact-based dashboard interface for visualizing traffic patterns and reports. Data is persisted in a SQL database analytics store, with support for MySQL, PostgreSQL, and SQLite. The project covers the collection of visitor data via lightweight tracking snippets and the management of that data through a pluggable storage layer. It includes m

Ackee is a self-hosted web analytics platform designed for tracking website traffic and visitor behavior. It functions as a privacy-first visitor tracker that allows for the collection of engagement metrics without relying on third-party cloud providers. The platform ensures data ownership through a self-hosted deployment model. It includes an analytics data API that provides a queryable interface for fetching detailed visitor data to create custom reports and external visualizations. The system covers web traffic analysis and privacy-focused user tracking. It supports the generation of tail

pytrends is a Python library that serves as a programmatic wrapper for Google Trends. It provides an interface to retrieve search volumes, discover related keywords, and track historical and real-time market interest. The library enables the automation of keyword research and market analysis. It allows for the retrieval of suggested keywords, related queries, and broad related topics, as well as the monitoring of real-time trending searches and historical top charts. The tool supports regional interest analysis by filtering data by city, country, or metro area. It also provides historical in

Rybbit is an open-source, self-hosted web analytics platform designed for comprehensive user behavior tracking and product engagement analysis. It provides a complete suite for monitoring visitor interactions, conversion funnels, and site performance, allowing organizations to maintain full ownership of their data and infrastructure. The platform distinguishes itself through a strong emphasis on privacy-compliant data collection and visual session replay capabilities. It supports advanced traffic routing through custom domains to bypass ad blockers and includes configurable masking tools to p

Official repository for Open Web Analytics which is an open source alternative to commercial tools such as Google Analytics. Stay in control of the data you collect about the use of your website or app. Please consider sponsoring this project.

This project is an open-source, privacy-focused web analytics platform designed for high-throughput data ingestion and multi-tenant data management. It provides a cookie-less tracking engine that captures visitor interactions using ephemeral request metadata, ensuring comprehensive traffic visibility while maintaining strict privacy standards. The architecture utilizes an event-driven ingestion pipeline and aggregated metric storage to decouple data collection from processing, enabling efficient long-term retrieval and responsive dashboard performance. What distinguishes this platform is its

OpenPanel is a self-hosted product analytics platform designed for tracking user behavior and visualizing product metrics on private infrastructure. It provides a comprehensive system for collecting events across web, mobile, and server environments while ensuring complete ownership of data. The platform distinguishes itself through a privacy-first approach, utilizing cookieless event tracking and regional data residency to simplify regulatory compliance. It integrates large language models via the Model Context Protocol, enabling users to query behavioral data and analyze trends using natura

Umami is a self-hosted, privacy-focused web analytics platform designed to provide full control over infrastructure and user data. It captures website traffic and visitor behavior through anonymous tracking methods that avoid cookies, browser fingerprinting, and the storage of personally identifiable information. The platform distinguishes itself through a comprehensive suite of behavioral analysis tools, including session replays, heatmaps, and cohort-based retention reporting. It features a multi-tenant architecture that allows teams to manage multiple websites within a single, collaborativ