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plausible/analytics

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Analytics

This project is an open-source, privacy-focused web analytics platform designed for high-throughput data ingestion and multi-tenant data management. It provides a cookie-less tracking engine that captures visitor interactions using ephemeral request metadata, ensuring comprehensive traffic visibility while maintaining strict privacy standards. The architecture utilizes an event-driven ingestion pipeline and aggregated metric storage to decouple data collection from processing, enabling efficient long-term retrieval and responsive dashboard performance.

What distinguishes this platform is its emphasis on first-party data collection and proxy-based routing. By allowing tracking requests to be routed through a custom domain, the system effectively masks analytics traffic as internal requests, bypassing ad-blocking software and privacy filters that typically interfere with client-side scripts. This approach, combined with server-side event processing, ensures that site owners maintain accurate traffic data even when browser-based limitations are present.

The platform offers a broad capability surface for managing complex organizational needs, including granular role-based access control, SAML-based single sign-on, and automated reporting workflows. Users can programmatically manage site configurations, integrate external data sources, and export raw event logs for deep analysis in third-party business intelligence tools. The system also supports advanced conversion funnel tracking, allowing teams to define and measure specific user journeys and revenue-generating actions across multiple websites from a centralized dashboard.

Features

  • Privacy-Preserving Analytics - Tracks website traffic and conversion events using a cookie-less engine while prioritizing user data ownership and privacy.
  • Privacy-Focused Analytics - Monitors website traffic and user behavior while maintaining visitor privacy and avoiding invasive tracking cookies.
  • Website Analytics - Queries historical and real-time traffic data including visitor counts, bounce rates, and conversion metrics via a single interface.
  • Analytics Proxying - Routes tracking scripts through a first-party domain to maintain connection integrity and bypass ad-blocker interference.

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  • First-Party Collection - Routes analytics requests through your own domain to bypass ad-blockers and ensure accurate, reliable data gathering.
  • Tracking Snippets - Injects lightweight tracking snippets into website headers to capture visitor traffic and interaction data.
  • Conversion Tracking - Measures specific visitor actions like page visits or button clicks to calculate conversion rates and identify driving traffic sources.
  • Conversion Funnel Analytics - Tracks visitor progress through defined sequences of events to identify drop-off points and calculate conversion rates.
  • Conversion Funnels - Defines a sequence of steps to track visitor progress and identify drop-off points where users abandon a process.
  • Time Series Data Storage - Compiles granular event logs into pre-computed time-series datasets for fast dashboard performance and efficient long-term retrieval.
  • Multi-Tenant Analytics - Organizes and partitions traffic data across multiple websites, teams, and clients within a single centralized dashboard.
  • Proxy Routing Services - Routes tracking requests through a custom domain to mask analytics traffic as internal requests and bypass ad-blockers.
  • Automated Reporting - Provides automated delivery of analytics summaries and performance reports to stakeholders via email.
  • Analytics APIs - Provides an interface for programmatic management of analytics data, events, and site configurations.
  • Campaign Attribution - Links specific user actions or goals to the referral source or marketing campaign that initiated the visit.
  • Custom Event Tracking - Implements server-side event tracking to capture user interactions without relying on client-side scripts.
  • Acquisition Channel Analysis - Identifies and ranks traffic sources and marketing campaigns by tracking referral origins to measure acquisition effectiveness.
  • Marketing Analytics - Tracks traffic from links tagged with UTM parameters or specific advertising identifiers to measure campaign performance.
  • Multi-Tenant Data Management - Isolates site and team data within a shared infrastructure to maintain strict security boundaries and independent configuration management.
  • Traffic Analysis - Groups incoming website traffic into high-level channels like social, search, and email based on source parameters.
  • Traffic Monitoring - Combines visitor metrics and performance data from multiple web properties into a single dashboard for a holistic view.
  • User Journey Mapping - Monitors multi-step conversion funnels to evaluate user progress and identify drop-off points.
  • API Integrations - Offers a comprehensive API for querying analytics data, managing site settings, and sending custom events.
  • Open Source Software - Provides a self-hostable platform for monitoring visitor behavior and website performance without relying on invasive third-party tracking.
  • Event Tracking APIs - Sends pageviews and custom events directly from backend infrastructure to bypass client-side limitations.
  • Traffic Proxying - Automates the setup and maintenance of proxy infrastructure for consistent, reliable analytics data collection.
  • API Key Authentication - Provides secure authentication tokens for programmatic access to site statistics and configuration data.
  • Single Sign-On Integrations - Configures SAML-based single sign-on to allow secure team access using corporate credentials.
  • Cookie Management - Captures visitor interactions using ephemeral request metadata instead of persistent browser storage to maintain privacy.
  • Programmatic Interfaces - Retrieves metrics, manages site configurations, or records events from server-side environments and mobile applications using a structured programmatic interface.
  • Metric Visualization Tools - Visualizes key traffic metrics like unique visitors and bounce rates through customizable dashboard components.
  • Real-Time Monitoring - Tracks current site visitors and recent pageviews in real-time to provide an immediate view of ongoing traffic.
  • Data Aggregators - Displays a unified view of traffic metrics across multiple managed websites within a single interface.
  • Analytics - Simple, lightweight, and privacy-friendly web analytics.
  • Analytics and Tracking - Lightweight, privacy-friendly analytics with SPA support.
  • Analytics Platforms - Cookie-free, privacy-first web analytics solution.
  • Analytics Tools - Listed in the “Analytics Tools” section of the Awesome Selfhosted awesome list.
  • Business Intelligence and Analytics - Privacy-friendly alternative to traditional web analytics.
  • Data and Databases - Privacy-first, lightweight web analytics platform.
  • Databases & Data - Privacy-friendly web analytics.
  • Product Analytics - Simple and privacy-friendly web analytics.
  • Web Analytics - Lightweight and privacy-friendly website analytics.
  • Ecommerce Analytics - Tracks transaction volumes and revenue metrics by assigning monetary values to conversion events.
  • Analytical Query Engines - Retrieves raw traffic metrics and dimensions for building custom data visualizations.
  • Conversion Rate Metrics - Calculates and displays conversion rates for defined user paths to identify successful navigation sequences.
  • Conversion Tracking - Defines and manages specific user actions as conversion goals to track performance and site engagement metrics effectively.
  • Data Segmentation - Filters and drills down into specific traffic segments by applying multiple criteria such as source or location to isolate insights.
  • Data Warehouse Integrations - Pipes analytics information into external data storage systems to support long-term data warehousing and complex analytical pipelines.
  • Event Tracking - Captures outbound link clicks, file downloads, and form submissions automatically without requiring manual code changes.
  • Event Tracking Engines - Customizes data collection by enabling proxying endpoints and defining custom properties for specific events.
  • High-Throughput Ingestion Pipelines - Decouples incoming tracking requests from analytical processing using asynchronous background workers for high-throughput data collection.
  • Referral Analysis - Analyzes browser referrer information to identify and report the domains driving traffic to the website.
  • Revenue Analytics - Calculates total and average revenue by attributing monetary values to custom conversion events.
  • Site Provisioning APIs - Provides endpoints for programmatically managing website resources and configuration settings in multi-tenant environments.
  • Visitor Behavior Tracking - Visualizes user navigation patterns and conversion flows to identify common visitor paths.
  • Dashboard Sharing - Generates unique URLs for sharing analytics dashboards with external stakeholders.
  • Server-Side - Enables direct ingestion of analytics data from backend environments to bypass client-side limitations.
  • Domain Identifiers - Configures domain identifiers to track traffic for specific sites, including options to aggregate multiple subdomains.
  • Identity Federation Providers - Integrates with external identity providers to centralize team authentication and access management.
  • Role-Based Access Control - Assigns granular permissions to team members to control access to analytics, site settings, and billing.
  • SAML Authentication - Integrates with external identity providers using SAML 2.0 for centralized user authentication.
  • User Account Management - Protects user accounts by requiring secondary verification codes from authenticator apps during login.
  • Traffic Filtering Rules - Filters out visits from specific users or devices to ensure analytics data reflects only genuine public traffic.
  • Dashboard Sharing - Enables public or private sharing of analytics dashboards via generated access links.
  • Automated Reporting Systems - Configures multiple email addresses to receive scheduled analytics summaries, allowing teams to stay informed without individual dashboard access.
  • Custom Property Configurations - Appends metadata to pageviews and events to create custom metrics and segment analytics data based on business requirements.
  • Team Collaboration Management - Facilitates team collaboration through role-based access control and shared dashboard management.
  • Team Member Management - Provides administrative tools for inviting team members to collaborate on analytics dashboards.
  • Automated File Tracking - Automatically detects and logs file download events as conversion goals.
  • Data Export - Streams website traffic and conversion metrics into external reporting dashboards to enable custom visualization and long-term data analysis.
  • Data Query Filters - Restricts query results to specific events or sessions to isolate relevant traffic patterns and user behaviors.
  • Download Analytics - Automatically monitors and reports on file downloads and external link clicks to measure user engagement.
  • Element Interaction Tracking - Captures user interactions like form submissions and downloads to provide insights into content engagement.
  • Form Conversion Analytics - Tracks and analyzes form submission performance to measure conversion rates.
  • Historical Data Import - Transfers past traffic statistics from external analytics providers into a unified dashboard to maintain reporting continuity.
  • Scroll Depth Goals - Tracks the percentage of page height reached by visitors to analyze engagement and content drop-off.
  • Search Console Integrations - Imports search engine performance data directly into the analytics dashboard for unified reporting.
  • Tracking Configuration - Customizes data collection settings for specific sites, including event tracking, pageview properties, and integration methods for scripts.
  • Visitor Attribute Profilers - Categorizes traffic by geographic location, device type, and browser to understand the technical profile of the audience.
  • Messaging Notifications - Automates the delivery of analytics summaries and performance alerts to team communication channels.
  • Guest Access Policies - Allows inviting collaborators as guests with restricted permissions limited to specific sites.
  • Dashboard Access Controls - Secures shared analytics dashboards with password protection to restrict data visibility.
  • Permission Management - Invites guests or manages existing team memberships for specific sites to facilitate collaborative data analysis among multiple users.
  • Single Sign-On - Restricts team access to require authentication through configured identity providers, disabling standard password logins.
  • Anomaly Detection - Triggers real-time notifications when traffic exceeds defined thresholds to alert teams of anomalies.
  • Periodical Comparisons - Visualizes and calculates percentage changes between two distinct date ranges to identify performance trends.
  • Automated Alerting Workflows - Configures multiple email addresses to receive automated traffic notifications, allowing entire teams to stay informed about site performance changes.
  • Traffic Filtering - Isolates specific subsets of website visitors by applying criteria such as referral source, location, or device to the dashboard view.
  • Click Trackers - Automatically records clicks on outbound links to provide insights into user engagement and referral sources.
  • Ecommerce Integrations - Captures purchase events, revenue data, and conversion funnels automatically by connecting with third-party platforms to avoid manual code implementation.
  • AI Data Query Interfaces - Interprets natural language questions about traffic metrics using artificial intelligence.
  • Billing and Subscription Management - Provides administrative tools for managing team billing plans and subscription history.
  • Organization Management - Enables switching between multiple team accounts and organizational workspaces from a single login.
  • Saved Views - Stores complex filter configurations as named views for quick access and team sharing.
  • Analytics Dashboards - Displays website traffic statistics on external web pages using an iframe to share insights or provide branded reporting interfaces to end users.
  • Metadata Properties - Allows appending custom metadata to analytics events to enable detailed traffic filtering and segmentation.
  • Cursor-Based Pagination - Uses cursor-based pagination to efficiently navigate through large volumes of account data.
  • Traffic Segmentations - Applies custom properties like region or product category to segment and filter traffic data at the network level.
  • Revenue Properties - Attaches metadata such as product names or coupon codes to revenue events to enable granular reporting on specific product lines.
  • Filtering - Exports filtered analytics data based on applied dashboard criteria and date ranges.
  • Data Grouping Utilities - Aggregates traffic metrics by specific attributes to compare different segments of user activity.
  • Data Visualization Dashboards - Supports exporting and visualizing analytics data in third-party business intelligence tools.
  • External Data Integrations - Enables synchronization of analytics data with external business intelligence and data warehousing tools.
  • File Export Utilities - Downloads aggregated traffic statistics as structured files for offline analysis.
  • Matching and Ranking Logic - Refines data analysis by using search, multiple selections, and logical operators to target specific audience segments.
  • Site Configuration Management - Manages site-specific settings including traffic exclusions, data imports, and embedding options.
  • Tag Manager Deployments - Uses centralized tag management platforms to deploy tracking scripts and define custom event triggers without modifying the underlying site source code.
  • Authentication Security Policies - Enforces security standards by mandating multi-factor authentication for all team members.
  • Domain Validation Tools - Validates domain ownership via DNS records to secure single sign-on configurations.
  • Session Management Policies - Governs user session activity and expiration times for authenticated team members.
  • Session Management - Enables termination of active login sessions and enforces expiration policies for inactive users.
  • Audience Comparisons - Applies filters to specific traffic subsets before enabling period comparisons to analyze the behavior of particular visitor groups over time.
  • Error Tracking - Identifies and reports URLs that trigger 404 errors, allowing site owners to locate broken links and prioritize repairs.
  • Dashboard Data Filters - Limits shared dashboard views to specific data segments for secure, filtered reporting.
  • Browser Storage - Uses browser storage flags to exclude personal visits from being recorded in analytics.

    • Star 历史

    plausible/analytics 的 Star 历史图表plausible/analytics 的 Star 历史图表

    常见问题解答

    plausible/analytics 是做什么的？

    This project is an open-source, privacy-focused web analytics platform designed for high-throughput data ingestion and multi-tenant data management. It provides a cookie-less tracking engine that captures visitor interactions using ephemeral request metadata, ensuring comprehensive traffic visibility while maintaining strict privacy standards. The architecture utilizes an event-driven ingestion pipeline and aggregated metric storage to decouple data collection from…

    plausible/analytics 的主要功能有哪些？

    plausible/analytics 的主要功能包括：Privacy-Preserving Analytics, Privacy-Focused Analytics, Website Analytics, Analytics Proxying, First-Party Collection, Tracking Snippets, Conversion Tracking, Conversion Funnel Analytics。

    plausible/analytics 有哪些开源替代品？

    plausible/analytics 的开源替代品包括： umami-software/umami — Umami is a self-hosted, privacy-focused web analytics platform designed to provide full control over infrastructure… openpanel-dev/openpanel — OpenPanel is a self-hosted product analytics platform designed for tracking user behavior and visualizing product… rybbit-io/rybbit — Rybbit is an open-source, self-hosted web analytics platform designed for comprehensive user behavior tracking and… dubinc/dub — This project is a comprehensive link management and marketing attribution platform designed for creating, tracking,… ankane/ahoy — Ahoy is a first-party analytics framework for Ruby on Rails applications. It provides tools for capturing user… mikecao/umami — Umami is a privacy-focused web analytics platform and open-source visitor tracking tool. It functions as a self-hosted…

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