6 repository-uri
Systems for analyzing the effectiveness of marketing channels and referral sources.
Distinguishing note: Focuses on marketing-specific attribution rather than general conversion modeling.
Explore 6 awesome GitHub repositories matching data & databases · Campaign Attribution. Refine with filters or upvote what's useful.
Umami is a self-hosted, privacy-focused web analytics platform designed to provide full control over infrastructure and user data. It captures website traffic and visitor behavior through anonymous tracking methods that avoid cookies, browser fingerprinting, and the storage of personally identifiable information. The platform distinguishes itself through a comprehensive suite of behavioral analysis tools, including session replays, heatmaps, and cohort-based retention reporting. It features a multi-tenant architecture that allows teams to manage multiple websites within a single, collaborativ
Analyzes the effectiveness of referral sources by tracking campaign parameters across user touchpoints.
This project is an open-source, privacy-focused web analytics platform designed for high-throughput data ingestion and multi-tenant data management. It provides a cookie-less tracking engine that captures visitor interactions using ephemeral request metadata, ensuring comprehensive traffic visibility while maintaining strict privacy standards. The architecture utilizes an event-driven ingestion pipeline and aggregated metric storage to decouple data collection from processing, enabling efficient long-term retrieval and responsive dashboard performance. What distinguishes this platform is its
Links specific user actions or goals to the referral source or marketing campaign that initiated the visit.
Firefox is a cross-platform web browser engine designed to render web content, execute JavaScript, and manage secure browsing sessions. It utilizes a multi-process isolation architecture that distributes browser tasks across independent operating system processes to ensure stability and prevent site-specific failures from impacting the entire application. The engine incorporates a sandboxed execution environment to restrict web content and untrusted scripts to isolated memory compartments, enforcing security policies that prevent unauthorized access to system resources. The project distinguis
Extracts campaign identifiers from application store metadata to measure the effectiveness of distribution channels and advertising campaigns for new installations.
This software is a mobile app analytics toolkit, a social graph API client, and a social sharing library for iOS. Its primary purpose is to enable the tracking of application events and ad conversions, the retrieval of user profiles and social connections from the Facebook Graph API, and the publication of content to social feeds and messaging services. The toolkit provides specialized capabilities for social login integration and identity management, including the handling of access tokens and session refreshing. It features a dedicated system for deep link navigation to route users to speci
Measures ad campaign performance and user conversion events to evaluate marketing effectiveness.
Records the first launch after an install to attribute the acquisition source.
This is a comprehensive marketing checklist and strategy guide specifically designed for startups and developer-focused B2B SaaS companies. It provides a structured, actionable framework covering the full spectrum of marketing activities, from foundational setup through advanced growth tactics, with a strong emphasis on content-driven demand generation. The guide distinguishes itself by focusing on the unique challenges of marketing technical products, offering detailed guidance on creating and scaling developer-focused content, including technical tutorials, comparison pieces, and persuasive
Describes methods for tracking which marketing touchpoints influence conversions.