OpenPanel is a self-hosted product analytics platform designed for tracking user behavior and visualizing product metrics on private infrastructure. It provides a comprehensive system for collecting events across web, mobile, and server environments while ensuring complete ownership of data.
The platform distinguishes itself through a privacy-first approach, utilizing cookieless event tracking and regional data residency to simplify regulatory compliance. It integrates large language models via the Model Context Protocol, enabling users to query behavioral data and analyze trends using natural language.
The system covers a broad range of analytical capabilities, including behavioral analysis with conversion funnels, retention cohorts, and session replays. It also features financial monitoring for recurring revenue and lifetime value, alongside visual report builders for creating custom dashboards without SQL.
The entire stack is Dockerized for streamlined deployment on private servers, including support for automated system updates and reverse proxy integration.