# matomo-org/matomo **Attribution required: if you use, quote, or summarise this content, you must credit and link back to [awesome-repositories.com](https://awesome-repositories.com/repository/matomo-org-matomo).** 21,289 stars · 2,813 forks · PHP · gpl-3.0 ## Links - GitHub: https://github.com/matomo-org/matomo - Homepage: https://matomo.org/ - awesome-repositories: https://awesome-repositories.com/repository/matomo-org-matomo.md ## Topics `analytics` `growth` `hacktoberfest` `intranet` `log` `marketing` `matomo` `mobile` `mysql` `php` `piwik` `privacy` `security` `web-analytics` `website` ## Description Matomo is a self-hosted web analytics platform designed to track user behavior and website performance while maintaining full data ownership. It functions as a comprehensive analytics suite that captures visitor interactions and processes raw tracking logs into structured metrics, providing organizations with a centralized system for monitoring traffic patterns and engagement. The platform distinguishes itself through a strong emphasis on privacy and modularity. It includes built-in tools to anonymize visitor information and manage user consent, ensuring compliance with global data protection standards. Its architecture is built on a plugin-based system, allowing users to extend core functionality through independent modules that integrate directly into the application lifecycle. Beyond core tracking, the software serves as a marketing tag manager and a business intelligence reporter. It enables the dynamic injection of third-party scripts and marketing tags based on configurable triggers, eliminating the need for manual source code modifications. Users can aggregate complex datasets into custom dashboards and automated summaries, while also importing or exporting data to maintain a unified view across external platforms. The system is managed through a web-based interface and supports role-based access control to restrict data visibility and permissions. It is designed for deployment on local infrastructure, utilizing relational database storage to organize high-volume analytics data for historical trend analysis. ## Tags ### System Administration & Monitoring - [Web Analytics Platforms](https://awesome-repositories.com/f/system-administration-monitoring/web-analytics-platforms.md) — Functions as a comprehensive, self-hosted web analytics platform for tracking user behavior and performance. ### Data & Databases - [Privacy-Focused Analytics](https://awesome-repositories.com/f/data-databases/privacy-focused-analytics.md) — Offers a privacy-focused analytics engine that prioritizes data ownership and user consent. - [Website Analytics](https://awesome-repositories.com/f/data-databases/website-analytics.md) — Tracks and analyzes website visitor behavior, traffic patterns, and conversion funnels. - [Visitor Behavior Tracking](https://awesome-repositories.com/f/data-databases/visitor-behavior-tracking.md) — Tracks and analyzes user interactions to provide insights into traffic patterns and engagement. ([source](https://matomo.org/docs/)) - [Custom Reporting Engines](https://awesome-repositories.com/f/data-databases/custom-reporting-engines.md) — Aggregates complex datasets into custom dashboards and automated summaries for performance tracking. ([source](https://matomo.org/docs/)) - [Event Tracking](https://awesome-repositories.com/f/data-databases/event-tracking.md) — Captures visitor interactions and event data through lightweight client-side scripts. - [Server-Side Aggregations](https://awesome-repositories.com/f/data-databases/server-side-aggregations.md) — Processes raw tracking logs into structured metrics using server-side background tasks. ### Security & Cryptography - [Data Privacy Management](https://awesome-repositories.com/f/security-cryptography/data-privacy-management.md) — Manages data privacy through visitor anonymization and user consent controls. ([source](https://matomo.org/docs/)) - [Role-Based Access Control](https://awesome-repositories.com/f/security-cryptography/role-based-access-control.md) — Enforces data privacy and security by restricting user permissions based on organizational roles. ### Business & Productivity Software - [Business Intelligence Tools](https://awesome-repositories.com/f/business-productivity-software/business-intelligence-tools.md) — Provides business intelligence reporting through custom dashboards and performance metrics. - [Reporting Tools](https://awesome-repositories.com/f/business-productivity-software/business-intelligence-strategy/business-intelligence-analytics/reporting-tools.md) — Generates automated reports and summaries for tracking organizational performance goals. ### DevOps & Infrastructure - [Tag Manager Deployments](https://awesome-repositories.com/f/devops-infrastructure/deployment-management-strategies/automation-and-tooling/deployment-tooling/automated-deployment-scripts/tag-manager-deployments.md) — Manages third-party marketing tags and tracking scripts via a centralized interface. ([source](https://matomo.org/docs/)) ### Software Engineering & Architecture - [Plugin-Based Architectures](https://awesome-repositories.com/f/software-engineering-architecture/software-architecture/architectural-patterns/plugin-module-systems/modular-plugin-architectures/plugin-based-architectures.md) — Extends core functionality through a decoupled system of independent plugins. ### Development Tools & Productivity - [Script Injection Tools](https://awesome-repositories.com/f/development-tools-productivity/script-injection-tools.md) — Injects third-party marketing scripts and tags into web pages at runtime based on configurable triggers.