This project is a modular, open-source customer relationship management platform built on the Laravel framework. It serves as a comprehensive business application framework designed for tracking sales pipelines, managing business entities, and automating marketing workflows. By providing a self-hosted solution, it enables organizations to maintain full control over their contact data, sales leads, and communication history.
The platform distinguishes itself through a highly extensible architecture that allows developers to modify core behavior without altering the underlying source code. It utilizes a modular package system, dependency injection, and interface-driven model overriding to support deep customization. Administrative interfaces are generated dynamically using metadata, and developers can hook into application lifecycle events to trigger custom logic or integrate external services.
The system covers a broad range of operational capabilities, including lead management, sales quote generation, and inventory tracking. It features a robust set of tools for data management, such as bulk imports, custom field definitions, and repository-based data access. Communication is centralized through an integrated email inbox, marketing campaign execution, and automated interaction scheduling.
Security and integration are prioritized through role-based access controls, multi-factor authentication, and network-level restrictions. The platform also provides a standardized REST API with interactive documentation, enabling external data exchange and automated lead capture through web forms.
