mautic/mautic
Mautic
Mautic is an open-source marketing automation platform and self-hosted CRM built with PHP. It functions as an audience manager and marketing suite designed for automating lead nurturing, designing customer journeys, and managing multi-channel campaigns on private infrastructure.
The system distinguishes itself through a visual workflow engine and campaign builder that model customer journeys via conditional nodes. It incorporates a behavioral tracking engine to monitor website visitor activity, which informs lead engagement scoring to prioritize high-value prospects.
The platform covers omnichannel campaign management with tools for creating responsive emails, landing pages, and lead capture forms. It provides audience intelligence segmentation to group contacts based on behavioral insights and utilizes a REST API and webhooks to synchronize data with external CRM platforms and business tools.
Installation is supported through automated command-line processes and containerized development environments.
Features
- Marketing Automation Workflows - Orchestrates multi-channel customer engagement sequences and automated journeys triggered by behavioral events.
- Audience Management Tools - Acts as a data-driven audience manager to create targeted communication segments based on user tracking.
- Contact Segmentation - Groups contacts into targeted lists by evaluating behavioral data and profile attributes against logical rules.
- CRM Integrations - Synchronizes marketing data with external CRM platforms and business tools via REST APIs and webhooks.
- Customer Segmentation - Analyzes customer behavioral insights to create targeted communication segments for business rules.
- Lead Management - Tracks and manages sales leads by evaluating engagement through behavioral data to prioritize high-value prospects.
- Marketing Automation Platforms - Provides a comprehensive platform for automating lead nurturing, customer journeys, and multi-channel campaigns.
- Visual Workflow Automators - Models customer journeys as conditional nodes and actions using a visual business logic designer.
- Engagement Scoring - Assigns point values to contacts based on observed behavior to identify and prioritize high-value prospects.
- Visitor Behavior Tracking - Tracks visitor interactions on external pages to build contact profiles and inform lead scoring.
- Lead Nurturing Sequences - Guides prospects from initial contact to final conversion using automated, sequence-based workflow triggers.
- Customer Relationship Management - Functions as a self-hosted CRM for tracking web activity and scoring leads on private infrastructure.
- Visual Workflow Builders - Provides a graphical drag-and-drop builder to construct marketing campaign logic and customer touchpoints.
- Lead Capture Forms - Includes a builder for creating embeddable forms and popup modals to collect visitor information.
- Marketing APIs - Provides programmatic interfaces to synchronize leads and trigger external events via REST and webhooks.
- Marketing Suites - Offers a comprehensive marketing toolset for managing landing pages, email sequences, and lead capture forms.
- Omnichannel Orchestration - Coordinates communication across emails, landing pages, and SMS touchpoints within a single campaign framework.
- REST APIs - Provides a public REST API for external systems to synchronize lead data and trigger automation tasks.
- Third-Party Service Integrations - Integrates with external CRM platforms and SMS providers to synchronize data across marketing technology stacks.
- Self-Hosted Applications - Supports deployment on private hardware or personal servers to ensure full ownership of data and architecture.
- Self-Hosted Infrastructure - Allows deployment of a private marketing platform to maintain complete control over infrastructure and data.
- Event Webhooks - Sends real-time data to business tools via HTTP callbacks when specific system events occur.
- Plugin Architectures - Provides a framework for extending core application functionality through modular plugin components.
- Plugin-Based Architectures - Uses a modular architecture that allows third-party plugins to inject custom logic into the core application.
- Visual Page Editors - Ships a visual page editor for creating mobile-optimized emails and landing pages with consistent rendering.
- Drag-and-Drop Page Editors - Offers a visual drag-and-drop interface for designing responsive HTML emails and landing pages.
- Email and Files - Marketing automation platform for email.
- Email Infrastructure - Listed in the “Email Infrastructure” section of the Awesome Selfhosted awesome list.
- Mailing Lists and Newsletters - Comprehensive marketing automation and email platform.
